Nah, just kidding. You should follow them all.
I hope you can find it in your heart to forgive me for this little clickbait-and-switch, but it brings us to the important point: why aren’t we following our own San Antonio bands?
I’ll take the first turn confessing to my offenses. Two days ago, I sat down to enjoy the newly released video for “Las Caderas” (beautiful work, by the way, Daniela and Kevin) and I was confronted with this.
I felt like a complete jerk:
I am aware that YouTube exists; in fact, I watch it like cable.
I’ve known for two years Femina-X is a local band that I enjoy and deserves my support.
I also knew that subscribing not only allows me to keep up with content from creators, but also indirectly improves their visibility to new audiences and helps them succeed, even if I don’t watch every video.
I’m subscribed to IceJJFish, for God’s sake. But not Femina-X.
There was just no excuse. I hadn’t done my due diligence.
This isn’t a shame talk; it takes time for these things to catch on. And sometimes a little push. We all want to support music. As a working-class town, it’s not easy to balance making it out to every show and having working electricity (or not end up wandering St. Mary’s at 4 am looking for loose cigarettes). But technology has given us new tools to show the connected world what we love, and most of them are free.
Better yet, most of them are services we already use. They provide value in our lives. They’re also providing a whole lot of value to people we’ll never meet, share a smile, or hug with. It’s not unlikely there’s at least a thousand Alyson Alonzo fans in this city with Kanye saved to Spotify, but not her. Maybe they didn’t know she was there. Maybe (like me) they didn’t think to look.
If we can change that behavior, shouldn’t we? If we are passively fueling the multi-million dollar lifestyles of national idols, why don’t we comment a couple movements of our fingers to do the same for those who are right here, working bird jobs in the day so they can sing for you at night?
Electronic subscription may seem like an empty gesture, but it’s not. It’s a vote of confidence. For one, its incredibly difficult for anyone who puts their creativity on broadcast to not see followers and other activity data as a measurement of their own worth – even (and maybe especially) those who pretend not to care. It provides hard data to the world around us. The number subtly influences the algorithms that determine which videos are suggested over others, however slightly, which can be the difference in a making a new fan. It also is influences immediate subconscious perception of San Antonio bands when presented to an unfamiliar viewer for the first time. Even more sad, but true, the numbers become hard data that can either be a bargaining chip or the stench of decay, making or breaking their future opportunities. If we call ourselves fans, let’s do our part and give ’em the click they deserve.
Now that I’ve sufficiently guilted you enough, it’s time to for the fun part. Clicking.
I know what I wrote at the very top of this page, but there really is one channel you should subscribe to if you love local music. The Texas Public Radio channel has done a lot of great work putting high-quality videos of local music into the public eye, and a great many of them are our people. It was an unexpectedly delight last week to see videos from Demitasse, The Gentleman Swank, and Voodoo Boogaloo show up in my feed between the programs I usually watch. If you’re interested in discovering new local tunes or seeing old favorites looking really good on camera, I highly recommend following it.
Here are just a few channels I’ve found so far, but don’t take this list as gospel. Whenever good a San Antonio band inspires a tune in your mind, take a few seconds out of your day to look them up. You might be glad you made the investment.
Is your channel not listed here? Post it to our Facebook page, or send us an email with the link, and we’ll add it to our master list, which will be posted in the very near future.
The Foreign Arm
The Kid Bootz
One more thing — is your local band on Spotify? CO LAB Magazine is compiling a public list of local music available on Spotify. Send us an email or message with your Artist name, and if it might be difficult to locate your music, a full link. Need to listen to San Antonio bands right now? Check out the work-in-progress playlist we compiled so far with the help of Darian Thomas.
[Editor’s note: the link provided is to a personal playlist provided for entertainment use. The content, including its order and presentation, within is in no way representative of, affiliated with, or endorsed by CO LAB Magazine at this time.]