If you’ve been regularly attending meetings, you’ll see SA Sound Garden shaking things up this month. Instead of the usual meetup at 723 N Alamo, the September Las Raices forum will be a full-blown event at La Villita centered around growing our local music economy.

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The production, going under the name “Amped Up,” is the fruit of a new partnership between SASG and Centro San Antonio, the non-profit municipal body that assists downtown improvement and development. Organizer Adam Tutor gave the following statement to CO LAB Magazine concerning the progress leading to this collaborative production:

We are really excited to be joining SASG with like-minded community organizations that are elevating the music economy and creating platforms for positive and progressive conversations.  It is a sign of true change when leaders come together from all sectors of San Antonio – civic, business, community – and not just talk about action, but truly make it.  We are getting closer with each forum to achieving one of our goals- a Music Commission for the City of San Antonio- and establishing a real music culture that is bolstered by support from our city and its leaders in the private sector, all in the image of the local musician.

“Amped Up” is more akin to a convention than concert, with a focus on educating rather than entertaining. The evening’s activities include panels on differing aspects of our local music economy and a hands-on participation in “break-out” groups focused on solving the issues indigenous to the SA music scene.

The keynote speech will be given by Graham Henderson, lawyer and president of Music Canada, a lobby group representing major Canadian music labels. Henderson was recently voted onto the main board of the International Federation for the Phonographic Industry, an interest that represents recording industries on a global scale.

Tickets are $25 for SASG members and $35 for non-members. If that price is too steep for your dust-filled wallet, there are a limited number of free admissions with the promo code found herekeep in mind, however, that these freebies are limited to a total of 50, and if you know these tickets could better serve someone else, please let them. That being said, please don’t let that stop you from attending. The foundations of a truly native music economy in San Antonio can only grow stronger with more participation.

Tickets may be purchased through the Local Culture Tickets outlet here.

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